Hi! I'm Nicole and you're probably here because you've come across my writing at some pretty sweet online publications, ranging from CNN to Cosmopolitan.
I specialize in writing clickable and engaging commerce content optimized for SEO and affiliate links to drive substantial revenue growth for renowned media giants, including NBC Universal, WarnerMedia, Hearst and Penske Media Corporation, formerly Prometheus Global Media. My bylines also include NBC News, Billboard, Harper's BAZAAR, Women's Health, The Hollywood Reporter, Well+Good and more.
Currently, I am the Beauty Editor (and resident lipstick hoarder) at Best Products, a Hearst Magazines Digital Media property, where I oversee our beauty and wellness coverage. I enjoy breaking down complicated topics, like high-frequency wands and microcurrent devices, into easy-to-understand guides. I take great pride in heavily researching and testing featured beauty products, — such as foundations — on our site, and spotlight my all-time seasonal favorites in my quarterly column Best New Beauty. And I test quite literally thousands of launches for our inaugural Beauty Awards package. I also contribute commerce content, including sales and red carpet glam breakdowns, for our sister site Biography.com..
Before this, I was the first-ever Associate Commerce Editor at NBC News, where I helmed our skincare and wellness coverage. In this role, I regularly interviewed high-profile experts to help readers make savvy shopping decisions on everything from hairdryers and vitamin C serums to fitness equipment and air quality monitors. Outside of my wellness beat, I regularly wrote gift guides and sales articles pegged to major shopping events like Black Friday, Cyber Monday and Amazon Prime Day.
Over the last five years, I've cultivated excellent relationships with publicists and talent managers to land highly-coveted exclusive interviews with tastemakers like Kendall Jenner, Dua Lipa, Christian Siriano and Demi Lovato. I'm also equally at ease interviewing notable doctors, reporting on the latest Johnson & Johnson sunscreen recall and documenting Lady Gaga's red carpet beauty history.
Want to get in touch? For job opportunities, kindly send an email here. For PR pitches, please use this email instead. You can also follow me on Instagram and Twitter or connect on LinkedIn.