November 2021 to Present
Oversee the beauty vertical of Best Products, a Hearst Magazines Digital Media site
June 2020 to September 2021
Built an encyclopedia of skincare content, covered sales and deals, ideated and executed SEO strategy and more at NBC News Shopping
November 2019 to June 2020
Pitched and wrote SEO-driven trend and market stories, expert-driven shopping-related features, gift guides, sale roundups and explainers for CNN’s commerce and product reviews vertical, Underscored
November 2019 to June 2020
Wrote SEO roundups, first-person articles, how-tos, explainers and guides on skincare, makeup, hairstyle ideas, beauty treatments, celebrity trends and more
Produced all stories in the CMS, including SEO descriptions, heds, deks, social media copy and sourced images for publication
July 2019 to June 2020
Interview experts such as dermatologists, trichologists, hairstylists and makeup artists on skincare, hair, clean makeup, Black beauty essentials and more
Built every explainer and roundup in the CMS, including meta titles and descriptions for SEO, heds and deks and social media copy
January 2019 to July 2019
Top 20 stories drove a combined 2.36 million users to the site, wrote 250+ news stories in six months and wrote sponsored content for L'Oréal
Contributing writer
October 2016 to June 2020
Reported on red carpet fashion and interviewed influential celebrity stylists, hairstylists and makeup artists timed to tentpole events such as the Oscars, Emmys, Met Gala and more
October 2016 to June 2020
Conducted 70+ celebrity interviews including Sheryl Crow, Demi Lovato, Christian Siriano, Dua Lipa, Kygo and Giuseppe Zanotti
Reported on the Oscars, Emmys, Grammys, Met Gala, Billboard Music Awards, VMAs, EMAs, New York Fashion Week and more
Broke trending news and secured exclusive features with full social media cross-promotion from talent, record labels and brands
Interviewed artist managers, including a cofounder of Roc-a-Fella Records, for the 2020 Hip Hop Power Players issue
July to October 2016
Wrote features and conducted 22 celebrity interviews in three months, built 15 freelancer stories a week in Drupal, fact checked print lifestyle stories and assisted on-location for two cover stories and three lifestyle photoshoots
UNIVERSITY OF MIAMI
Bachelor of Science, May 2015
Major: Journalism Minor: Public Relations