Editorial Strategy and Brand Consulting services
I transform brand narratives into market authority. With 9.5 years of experience at the helm of industry-leading beauty and lifestyle publications, I provide the strategic roadmap to dominate the digital landscape and streamline communication strategies.
Expertise
Beauty: Skincare, Hair, and Makeup
Lifestyle and Wellness: Fashion and Entertainment (Music, Film, and TV)
Luxury: Travel and Hospitality
Content Strategy
Authentic Authority: Developing an authentic and authoritative voice, creating overarching content plans in the beauty and lifestyle spaces, and advising on best-in-class SEO execution.
Strategic Roadmaps: Create overarching content development plans for beauty, lifestyle, and wellness spaces to convert readers and social media followers into loyalists.
PR Consulting
Media Navigation: Guiding publicists and PR teams through the world of editor pitching, mailers, digital and in-person desksides, events, and successful press trips.
Innovative Sounding Board: Offering expert feedback to ensure market relevance.
Artist and Talent Strategy: Leveraging 9+ years of working with Hollywood and music’s most in-demand glam squads—makeup artists, hair stylists, fashion stylists, groomers, and manicurists—to help brands build meaningful kit presence and authentic pro-level advocacy.
Product Development Consulting
Generating fresh ideas and offering an expert sounding board for product innovations at all points in the development pipeline.
Advisory and Public Speaking
Industry Authority: Bringing the authority of a longtime beauty and wellness editor to panels, social media content, and corporate advisory boards.
Panels and Moderation: Expert at panel moderation for all things beauty, including the role of selfceare after breast cancer for NYU Langone.
Volunteer Work & Values
Supporter of professional stewardship opportunities with the New York Public Library Young Lions and member of the Writers Guild of America East.
How Can We Collaborate?
Whether you’re a startup needing a roadmap or an established brand requiring a fresh editorial perspective, I offer tailored packages to suit your goals. To connect, please fill out the contact form and I’ll be in touch. Thank you!